• Tracking Media Made Simple

    From production to posting, POPT delivers the only 3rd party technology-based solution designed to track printed media assets on a centralized basisWatch VideoLearn More
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POP Tracker was specifically developed to assist advertisers and their agencies in managing national OOH advertising campaigns throughout the production and posting processes.

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POP Tracker automates, centralizes and simplifies many of the complex and time consuming aspects of the production and posting processes enabling agencies to deliver superior service to their clients.

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Media Vendors

POP Tracker’s software and hardware are integrated to simplify the process of providing real-time performance data from both the warehouse and final point of posting

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"We need true third-party measurement that isn't a surrogate with data provided by the same partner. POP Tracker provides important data to verify that advertiser media is performing as expected and this increases confidence in the OOH industry"


“POP Tracker is seamlessly integrated into all our OOH Ad campaigns. We get real-time proof of performance reports at a glance and have already been able to quickly identify problems and drive to swift resolution. This process historically has taken months but with POP Tracker we were compensated in days. We will not authorize any campaign without POP Tracker’s integration because their system proves whether or not everything is going according to plan.”

- SVP Production & Technology, Premium Broadcast Network -