"We need true third-party measurement that isn't a surrogate with data provided by the same partner. POP Tracker provides important data to verify that advertiser media is performing as expected and this increases confidence in the OOH industry."
“POP Tracker injects production and posting measurement the OOH industry needs. At Showtime, it is critical our advertising material is in market on time and looking great. POPT ensures that our media plan is executed with precision.”
- Paul Nicholson, Senior Vice President, Production & Technology