• Tracking Media Made Simple

    From production to posting, POPT delivers the only 3rd party technology-based solution designed to track Out of Home and Retail media assets in a centralized platformWatch VideoLearn More
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POP Tracker was developed to assist advertisers and their agencies in managing national OOH advertising campaigns throughout the production and posting processes.

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POP Tracker automates, centralizes and simplifies many of the complex and time consuming aspects of the production and posting processes, enabling agencies to deliver superior service to their clients.

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Media Vendors

POP Tracker’s platform is integrated to simplify the process of providing real-time performance data from the production into both the warehouse and final point of posting.

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Mobile ReadyThe responsive design adapts the site to mobile layout.


"We need true third-party measurement that isn't a surrogate with data provided by the same partner. POP Tracker provides important data to verify that advertiser media is performing as expected and this increases confidence in the OOH industry."


“POP Tracker injects production and posting measurement the OOH industry needs. At Showtime, it is critical our advertising material is in market on time and looking great. POPT ensures that our media plan is executed with precision.”

- Paul Nicholson, Senior Vice President, Production & Technology