POP Tracker’s software and hardware are integrated into both the warehouse and final point of posting operations of a media vendor.
At the warehouse, the POP Tracker mobile app can track printed media as it enters the location. That information is relayed, in real-time, to POP Tracker’s centralized software where it is immediately made available to all relevant parties involved in a campaign.
At the billboard, the POP Tracker mobile app captures time/date, GPS and POP images at point of install. Instantly alerting clients and vendors when printed media has been posted or removed and certifies that performance deadlines have been met.
- Enhances accountability in the eyes of advertisers and agencies
- Identifies issues early – reducing costly “make-goods”
- Differentiates media inventory and improves desirability for inclusion in national campaigns
- Easily integrates with existing technology infrastructure and drives efficiency