POP Tracker Launches Enhanced Platform Delivering Expanded Analytics and Proof of Performance Solutions.
December 13th 2016 – POP Tracker (POPT), the leading supplier of 3rd party proof of performance solutions to the Out of Home advertising industry, is pleased to announce the launch of its latest Proof of Performance platform, delivering expanded analytics and greater autonomy to advertisers and their agencies.
POP Tracker’s new interface has been designed to reflect the changing work habits of the industry. In addition to a responsive design allowing users to manage campaigns from a tablet or a phone:
• Performance analysis can be presented by advertiser, media vendor, market or media type and reviewed across the advertiser or for each individual campaign
• On-demand POP reports eliminate hours spent chasing POP photos and preparing presentations
• Analytics can instantly calculate the value of additional or lost media based upon posting/removal date.
"We need true third-party measurement that isn't a surrogate with data provided by the same partner. POP Tracker provides important data to verify that advertiser media is performing as expected and this increases confidence in the OOH industry." Dave Penski, CEO, Publicis Exchange
Since 2013 POP Tracker has successfully provided clients with proof of performance solutions throughout the OOH supply chain. Clients track progress in real-time and once they see the media installed at the correct location, on the correct day they know their campaign has been perfectly executed. Integration into each step of the campaign: creative, printing, shipping, warehousing, installation and removal enables POP Tracker to help vendors and customers identify and address issues before they become expensive problems.
“We have worked hard over the past 3 years to support the OOH industry in moving towards greater accountability and transparency” said, David Stadler, Founder and President, POP Tracker. “In addition to the increased quality of POP data we have seen a trend towards 100% POP images for our clients. The increased flexibility of this new platform will help all members of the OOH supply chain better manage campaigns and deliver proof of performance back to the advertisers.”
As the $7+ Billion OOH industry continues to grow, proof of performance services such as POP Tracker are critical in providing the verification and real-time results, standard in other advertising mediums.
About POP Tracker
POP Tracker (POPT) is the leading supplier of 3rd party proof of performance solutions to the Out of Home industry. POPT is integrated into the vendor supply chain to deliver campaign visibility through development, production, distribution, installation and posting. Data can be captured using the POPT mobile app or supplied to the platform via API. Activity is tracked via a centralized, third party portal which results in greater accountability and drives efficiency for each member. The POPT platform offers the flexibility to function separately or be integrated into existing client workflows to guarantee information is available in the most convenient and efficient format. Reporting and campaign analysis improve performance and help maximize return on future media choices.